Article credit: Ashlie Lopez
Home and Garden shows are one of the ways of planning to buy a new home or gather new ideas for home products and renovations. With the advancement in technology, homeowners are investing more in innovative products which are useful as well as gives a positive vibe to your home. Companies in the construction and house products business keep a close eye on these shows to market their products to their target customers. Home shows display products as trivial as a sprinkler head to giant renovation accessories like decorative statues or swimming pool remodeling tiles. It is a place of dream for interior designers and homeowners intending to grab novel ideas for their home and garden projects. It is a collective meeting place for the buyers and sellers organized by companies to promote local products to increase market sustainability.
From the perspective of a homeowner, a home and garden show is an opportunity to discover the answers to some of their most complicated and detailed questions about home renovation. They can browse around different products used for the same and compare their prices to obtain an optimal deal. Home shows are a traditional workplace for contractors, architects, landscapers, and designers. Critical decisions on product testing, information gathering, budgeting, and estimations are worked out in a professional place like a home show.
Today, we will walk you through some of the benefits of home and garden shows which will stimulate your mind to attend one.
- Central Meeting Place
These shows are a great opportunity for the contractors, vendors, and homeowners to meet in a professional environment. The industries and construction companies invest a significant portion of their marketing budget to these events as it is targeted to the niche audiences who are willing to spend an extra dollar on buying a superior quality product. Your home and garden accessories business will thrive if you have a prominent presence in on these shows because it gives you a chance to connect directly to a specific demographic audience. Some of the audiences are not even aware of your brands even if you have exhausted all your marketing budget on various other means of marketing as only home shows are an innovative way to connect and pitch your product to the customers face to face.
- Variety of Products and services:
These exhibitions are an occasion to display one of the company’s most prestigious products. Some of these products which you will frequently view on a home show are:
- All types of fixtures and hardware
- Kitchen accessories
- Lighting systems
- Kitchen and bathroom cabinets
- Bathroom tiles and accessories
- Fascinating designs of flooring tiles
- Countertops according to your uses
- Inexpensive furniture
- Storage options
- Landscaping and gardening services
- Outdoor accessories and BBQ
- Pool renovation products
And the list goes on. Even if you are not intending to buy anything, you can always go out with your friends to enjoy and get acquainted with the market in case you are intending to buy a home someday.
- Homeowner’s Paradise:
If you are a homeowner and planning a remodeling project for any parts of your home, a garden and home show will give plenty of ideas and options to optimize your project within a budget. Some of the benefits for the homeowners are:
- These shows will give you a glimpse of the latest innovations and trends in the construction industry
- You might end up finding something which you were searching and visualizing for a long time to add into your home as a decoration or a useful accessory
- These shows will give you an opportunity to interact first hand with the sales staff of different stores. They sometimes display products which are not even introduced in the market.
- Home shows are famous for providing goods and services in significant discounts or cost-effective deals which you cannot deny.
- Some of the retail stores give a chance to their customer for product testing before the actual purchase which is always advantageous to the homeowners
- Advantages for Industry Professionals:
Home shows provide a safe space for industry professionals and companies to display their products and offer their services. Home and garden shows are beneficial for these vendors are:
- They are able to pitch their products to the new customer by generating sales lead. This is the place for future appointments and project enrollments.
- Home and garden show is best for the immediate sales as most of the visiting customers are ready to lock the purchase. That’s why it is always advised to have adequate stocks of your products.
- Brand recognition to the niche market and making a lasting impression of your products and customers services is also an advantage of this free space of home shows. You can strategize to hand out samples, give product details and options for testing your goods.
- No one in the industry is absent from the home and garden shows which gives you a glance at what your competition is doing. You can grab attention by reminding customers on social media to visit your stall.
- Central Meeting Place
- Home and garden shows are great projects to exhibit your products as an industry and gives an option to the homeowner to get a glance at the local market instead of roaming around in the market. They are always a way to connect to the customers by offering the best services at minimal prices.